Ahmad Aljadaan |Usability Engineer


The Ypsilanti Area Convention and Visitors Bureau (YCVB)
A plan for the Future

YCVB Affintiy Diagram
The Ypsilanti Convention and Visitors Bureau is a dynamic organization which boosts the economy of Washtenaw County with its ability to assist with events which bring a significant amount of business to the area. The organization has a strong ability to build relationships and foster future alliances which serve, and will continue to serve the county in myriad ways. This project analyzes the business practices of YCVB for the purpose of determining ways to make the sales lead generation process more seamless and efficient. By streaming this process, more sales lead will flow into the organization.

Design Methodologies

  • Interviews
  • Affinity Diagram
  • Artifact Model
  • Communication Flow Model
  • Consolidated Sequence Model
  • Cultural Model


The Ypsilanti Area Convention and Visitors Bureau (YCVB)


YCVB Final Report.pdf